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Samsung denies mid-range foldable is coming, which is a shame

In This Article

In This Article

Sorry, we may have got your hopes up by sharing rumours of a mid-range Samsungfoldable phone, last week. Because, apparently, Samsung has no interest in making one right now.

Following awidely-shared report from TrendForce, suggesting a much more affordable version of a Z Fold or Z Flip phone may arrive in 2024, Samsung has now pushed back against the suggestion.

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A Samsung spokesperson has reportedly said: “We don’t plan to manufacture foldable smartphones that are priced in the midrange, and the latest rumours are groundless.”

Korea JoongAng Daily, the publication reporting the comment, is unfamiliar to us.Trusted Reviewshas approached Samsung for a copy of the statement above.

In many ways it would be unsurprising if Samsung didn’t eventually begin to offer foldable at a more affordable price than theZ Flip 5andZ Fold 5, which requires an expenditure of at least £999 to buy brand new and outright.

It is thought the path to mainstream adoption has to go through offering phones at more manageable price points for those folks unwilling and unable to drop a grand on a handset.

Samsung has enjoyed success with its mid-range GalaxyA-Series phonesthat sit below the almighty Galaxy S-Series Android phones, so isn’t adverse to offering phones at multiple price points.

Perhaps Samsung doesn’t have the capacity to produce foldable phones that maintain the same standards of durability and quality while also lowering the price? We certainly haven’t heard of Samsung display technology that fits the bill.

Samsung endured some serious problems with its very first foldable phones, so perhaps it’s wise for the company to keep everything premium for now.

Eventually, though, you suspect Samsung will need to introduce foldable phones at lower price points. If it doesn’t, its Android rivals surely will.

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Chris Smith is a freelance technology journalist for a host of UK tech publications, including Trusted Reviews. He’s based in South Florida, USA.  …

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Why trust our journalism?

Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.