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Now Ultra Boost: Price and more explained
In This Article
The streaming service Now has recently announced a new paid-for upgrade to its TV membership, known as Ultra Boost.
Now promises this upgrade will provide a more immersive viewing experience across most of its streaming content, such as Sky original boxsets and Premier League football matches.
Read on to learn more about Now Ultra Boost, what it offers and how much it’ll cost you.
What is Ultra Boost?
Ultra Boost is a new add-on service for existing Now subscribers, which allows users to upgrade their viewing experience with better picture, sound and ad-free streaming.
These upgrades include a higher streaming quality of up to 4K Ultra HD HDR across Sky Sports Main Event, Sky Sports F1, Sky Sports UHD 1 and 2 (if you’re subscribed to the Sky Sports package), plus selected shows and movies too.
Ultra Boost also offers an immersiveDolby Atmossound experience when used with compatible devices, such as a surround sound speaker system or soundbar.
Unlike the Standard plan, Ultra Boost also includes ad-free streaming which means you can watch on-demand shows, movies and sports without adverts. However, keep in mind you’ll still get adverts when watching live channels and see promotional materials for certain content.
Finally, an Ultra Boost add-on allows up to three users to stream at the same time, whereas the Standard package only allows for one user to stream.
How is Ultra Boost different from Boost?
Boost is the upgrade add-on that doesn’t quite have all the bells and whistles of Ultra Boost but still boasts more features than the Standard plan.
While Ultra Boost offers streaming quality in up to 4K Ultra HD alongside Dolby Atmos sound, Boost is limited to Full HD (1080p) and Dolby Digital 5.1 sound instead. In addition, Ultra Boost allows three users to stream content simultaneously while Boost only allows for two users.
If your biggest bugbear for streaming is the inclusion of adverts, then it’s worth noting that both Boost and Ultra Boost offer ad-free streaming.
How is Ultra Boost different from the Standard plan?
Arguably the biggest upgrade you’ll see with Ultra Boost is if you upgrade from Now’s Standard plan. Standard is Now TV’s cheapest streaming plan which provides just 720p picture quality and stereo sound. It also doesn’t offer ad-free streaming and just one user can stream, wheras Ultra Boost kicks things up to 4K and allows for multiple users to stream.
How much does Ultra Boost cost?
Ultra Boost is an extra £9 per month, on top of your Now membership. Boost is slightly cheaper at an additional £6 per month.
Do I need anything for Ultra Boost?
In order to watch ad-free on up to three devices at once, all you’ll need is a Now Membership to upgrade. However, if you want to make the most of all the other benefits of Ultra Boost, such as the upgraded picture and sound quality then here’s what you’ll need:
Currently, computers (including PCs and Macs) and mobile devices do not support the upgraded picture and sound quality of Ultra Boost. If you want to upgrade your overall home enterainment set-up, be sure to check out our round-up of thebest Sky dealsavailable.
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Jess joined the Trusted Reviews team early in 2024, after working for almost three years in lifestyle and technology PR. Using the skills gained from her previous role, Jess has taken on a new challen…
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Why trust our journalism?
Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.
Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
