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Now is the worst time to buy an Apple Watch
In This Article
OPINION: The Apple Watch is one of the most widely recognised smartwatches in the world and it isn’t hard to understand why. It’s fast, featured packed and works brilliantly with an iPhone but for your own sake, do not buy one until this time next week.
No, this isn’t because I’ve suddenly gone sour on Apple’s wearable (I’m currently wearing theApple Watch SE 2as I type this) but rather it’s because of Apple’s livestream which isset to take place next Tuesdayon September 12th. This end of year event with unveil the new cycle of Apple products including theiPhone 15, potentially a new MacBook Pro but far more likely of course will be the newApple Watch 9.
While we have a good idea over what the Apple Watch 9 experience will look like based on our understanding ofwatchOS 10, there’s still a lot we don’t know about the hardware, and this is where it gets tricky.
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By all means, theApple Watch 8is still a fantastic smartwatch, but if you were to buy it right now and then the Apple Watch 9 launches with a feature that you’ve been waiting a long time for, there’ll be nothing but resentment towards your current purchase.
There’s also the additional issue that if you were to buy now, you’ll more than likely be paying an unnecessary premium that just won’t be there in a week’s time. We fully anticipate that any Apple Watches being replaced, whether they’re the Apple Watch 8 or theApple Watch Ultra, will see some significant price cuts after the event as retailers try to make space for the new devices as they come in.
In fact, we’ve already started to see this in a few places. For instance, the Apple Watch Ultra – which launched with a staggering price tag of £849 – can now be picked up from most retailers witha tempting £180 reduction.
Plus, if you can remain patient up until November, there’s a good chance there will be even more Apple Watch deals over the course of the Black Friday sale. Speaking of which, this advice also goes towards buying an iPhone, as Trusted Reviews’ Editor Max Parkerhas already pointed out.
If for whatever reason you simply can’t wait and need to buy one before next week (a pre-promised birthday present perhaps?) then you’re best off nabbing Amazon’simpressive refurbished deal for the Apple Watch SE 2. Other than that though, I staunchly recommend waiting until Apple’s announcement – you never know what might be unveiled.
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After graduating with an MA in History from University College London and cutting his teeth for several years as a journalist in the film and TV industries, Tom joined the Trusted Reviews team as a Co…
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Why trust our journalism?
Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.
Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
