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Netflix Basic with Ads just sweetened the pot in a big way
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TheNetflix Basic with Adsplatform is getting a significant upgrade to boost the video resolution and the number of devices you can watch on at the same time.
The more affordable £4.99 a month service, which offers access to most of the Netflix streaming library but with regular commercial interruption, launched last year.
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However, Netflix is already boosting the proposition. Currently Basic with Ads only offers one screen at a time with a 720p max resolution. That’s being boosted to 1080p to match the Netflix Standard plan.
Furthermore, you’ll also be able to watch on two screens at a time, meaning the kids can enjoy some cartoons on the iPad while you watch some drama on the big TV.
Brits won’t get the upgrade immediately, but Netflix has confirmed it will come to all 12 countries where the ad-supported plan is available.
Theannouncementwas made during Netflix’s earnings call (viaflatpanelshd). The company wrote: “We are pleased with the current performance and trajectory of our per-member advertising economics. In the US for instance, our ads plan already has a total ARM (subscription + ads) greater than our standard plan. So this month we’ll upgrade the feature set of our ads plan to include 1080p versus 720p video quality and two concurrent streams in all 12 ads markets – starting with Canada and Spain today.
“We believe these enhancements will make our offering even more attractive to a broader set of consumers and further strengthen engagement for existing and new subscribers to the ads plan.”
Some features will still be missing, including the access to 4K HDR andDolby Atmosaudio feeds and offline downloads will remain behind the higher tariffs. Netflix is still building an audience for the ad-supported platform, which might explain why it is sweetening the pot somewhat by throwing in some more features.
If you do subscribe to this tier, you can expect an average of 3-4 minutes of commercials per hour, with a maximum length of 30 seconds. Thankfully, kids content is exempt. Gaps in the library should be lessened when licensing arrangements are sorted out.
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Chris Smith is a freelance technology journalist for a host of UK tech publications, including Trusted Reviews. He’s based in South Florida, USA. …
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Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.
Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
