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Meta has ruined the key appeal of the Quest 3 with a hefty price hike
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OPINION: The Meta Quest 3 has finally been announced by Mark Zuckerberg, but with Meta giving it a surprising price hike, I can’t help but feel that it’s lost sight of what made the VR headset series so popular in the first place.
TheMeta Quest 3has a starting price of $499/£499.99, making it a whopping $200 more expensive than theQuest 2when it first launched back in 2020 – that’s a staggering 40% increase.
Suddenly, Meta can no longer claim that its headset is significantly more affordable than the competition. ThePlayStation VR 2is only $50 more expensive, while thePico 4looks out an outright bargain by comparison at £379.99/€429 (not available in the USA).
I’m a big fan of the Quest series, but one of its greatest appeals is the affordable price. As a result, hiking up the cost of the Meta Quest 3 is a huge gamble.
I appreciate that the Quest 3 does look like a decent upgrade, with a new processor and improved passthrough allowing formixed realityapplications. But having used mixed reality devices already, such as the Vive XR Elite, I’m not convinced that there are enough applications/games to make it a worthwhile investment for the average consumer whose main focus is entertainment.
The timing of this reveal suggests that Meta is banking on the imminent launch ofApple’s mixed reality headsetto trigger a boom in interest in mixed reality. That would also likely trigger an increase in production of mixed reality software, of which Meta could benefit from.
But as with all new technology, people will most likely be sceptical about mixed reality at first. Spending $499 on a type of device they’ve never used before is a major gamble, and one I bet a lot people will be unwilling to take.
Virtual reality faced that same problem. When VR headsets first launched, they were ludicrously expensive, so it was mostly only enthusiast PC gamers with a lot of money that showed any real interest. After all, who would want to shell out $1000 on something they may potentially not enjoy.
The mass market really only became interested in virtual reality once theOculus Questarrived with an affordable price and an all-in-one design that meant you didn’t need to purchase an expensive PC or console in order to run it.
The excellent accessibility was the key reason why the Quest thrived. After all, it didn’t have the best specs, design or performance. So to see Meta erase this key selling point is really bizarre.
The most likely explanation is that Meta simply can’t afford to keep selling new Quest headsets at such a low price. Zuckerberg was clearly banking on theMetaverseto generate a lot of money, allowing Meta to subsidise the cost of the headset, but it’s possible that doubts are starting to creep in.
It’s also worth noting that Meta initially wanted to force those with a Meta headset into creating/using a Facebook account. Now the company has reversed that decision due to public outcry, it can no longer bank on the VR headsets boosting revenue for Facebook.
Regardless of Meta’s reasoning, it doesn’t change the fact that the $499/£499.99 price will likely turn off the majority of people from buying the headset. You can buy aPS5orXbox Series Xfor that kind of cash. As a result, I just can’t see the Quest 3 maintaining the same level of success as its predecessors, which will be a shame since Meta has so far done such a great job of making virtual reality accessible.
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Formerly the Staff Writer at Stuff Magazine, Ryan’s been writing about tech since he graduated from Cardiff University. At Trusted Reviews he is focused on everything computer-related, giving him a va…
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Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.
Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
