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Max with Ads will have the shortest breaks, but there’s a big catch
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It’s less than a week until HBO Max and Discovery+ becomes justMaxand, if you’re going to subscribe to the ad-supported tier, there’s some sort of good news.
Those commercial breaks? They’ll be less intrusive than rival streaming services, according to the big wigs in charge at Warner Bros. Discovery.
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The company is promising to minimise disruption to storytelling in an announcement geared towards the ad industry, rather than the consumer. During the event, the company’s CEO David Zaslav said there’ll be only 3-4 minutes of ads per hour.
Max with Ads ($9.99/month or $99.99/year) will include 15-30-second pre-rolls, while there’ll be mid-roll ad breaks that last 30-seconds or one-minute.
However, there’s a catch. That’s still way more than the currentHBO Maxoffering. I’m currently watching Succession on the ad-supported plan and all you get is a little pre-roll without interrupting the episode at all.
“Max provides advertisers with innovative ad products and access to the most premium brands and content in the video industry, while also rewarding our customers with one of the lightest ad loads in streaming, an incredible win-win,” added JB Perrette, President & CEO, Global Streaming & Games at Warner Bros. Discovery.
“We rely on data and tech, along with a long history of expertise in advertising to serve innovative and non-traditional ads to targeted adult audiences in ways that minimise disruption to storytelling.”
Netflix Basic with Adsshows four minutes of ads per hour and theDisney Plus optionis about the same. They’re all much shorter than traditional cable TV which is anything from 18 to 14 minutes per hours.
HuluandParamount Plus’ad-supported options are longer than the three aforementioned players, while Peacock shows five minutes of ads per hour.
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Chris Smith is a freelance technology journalist for a host of UK tech publications, including Trusted Reviews. He’s based in South Florida, USA. …
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Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.
Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
