Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission.Learn more.
Google Search turns the page on continuous scroll results
In This Article
Google is ending a relatively short-lived experiment with Search results appearing on a single page that enabled continuous scrolling.
The feature was available on desktop search results from the end of 2022, after an initial roll out on mobile devices a year earlier.
Pixel 8a is down to £374.40
The new Pixel 8a is over £100 off right now at Voxi. Jump on this deal while it lasts
Now Google has reportedly decided to remove the feature, so one users get to the end of the page, they’ll need to click “Next” to access the next set of results.
The change happens today on desktop while it’ll be gone on mobile in the coming months, a Google sportsperson toldSearch Engine Land.
Google told the publication, the idea was to serve users the top search results faster than if it was ALL of the results.
Google also said that more results being loaded at the same time wasn’t necessarily something that resulted in a more positive experience for users.
The move is likely to restart an arm race to be featured on the first pace of results once again.
You might like…
Chris Smith is a freelance technology journalist for a host of UK tech publications, including Trusted Reviews. He’s based in South Florida, USA. …
Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.
Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
Why trust our journalism?
Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.
Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
