Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission.Learn more.
Galaxy S24 Ultra marketing leak points to AI focus
In This Article
Press materials for the forthcoming Galaxy S24 have leaked a fortnight ahead of the big unveiling, seemingly confirming Samsung’s AI focus.
It’s known that Samsung will hold its next big Unpacked event on January 17, at which the Galaxy S24 Ultra is expected to play a leading role.
We’ve already seen a number of well-sourced rumours around the super-sized phone, but this latest leaks appears to come directly from Samsung itself. As posted by X users @DontMatterToYou, and relayed bySamMobile, an official marketing poster for the Galaxy S24 Ultra has appeared at several of Samsung’s Brazilian retail stores.
@juniornannettiquiosques da samsung no Brasil ja estão com o material promocional do S24pic.twitter.com/zodcxA0GXY
They show the alluringly blocky phone, in Titanium Gray, lying on its front with the top edge to camera. The signature S Pen stylus is sat on the back of the phone.
The Portuguese line used to market the Galaxy S24 Ultra translates to “With the power of Galaxy AI”. Clearly, then, Samsung is going to be leaning heavily into the Galaxy S24’s previously leaked AI features.
Back in Octoberwe reportedon the claims that Samsung was going “all in” on AI with the Galaxy S24 family. Indeed, it’s been claimed that Samsung is going well beyond what most see as the current AI smartphone champion, the Pixel 8.
Apparently, there’ll be some form of ChatGPT and Google Bard-inspired features, which could include generative content creation inspired by keywords and a text-to-image tool developed by Samsung itself.
The much ignored Bixby is also expected to received an AI boost, with more natural conversations. It’s expected that the Qualcomm and custom Samsung chips that will power the Galaxy S24 and Galaxy S24 Ultra will be able to outperform Google’s custom Tensor G3 chip in the AI stakes.
You might like…
Jon is a seasoned freelance writer who started covering games and apps in 2007 before expanding into smartphones and consumer tech, dabbling in lifestyle and media coverage along the way. Besides bein…
Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.
Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
Why trust our journalism?
Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.
Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
