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Disney Plus pairing password sharing crackdown with price hike
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Disney became the latest streaming service toreveal a price increase,this week, with US customers to be impacted by hikes across theDisney+, ESPN+ and Hulu services.
As if that wasn’t enough to annoy customers, Disney has piled-on the misery by revealing when the anticipated crackdown on users sharing passwords will begin.
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In an earnings call on Tuesday, Disney CEO Bob Iger said (viaSeeking Alpha) users can expect to see enforcement of the new policy, which they have been pre-warned about, from September.
Iger said: “[W]e’ve been talking a lot about adding the technology features that we need to basically make it a higher return, a higher margin business and a more successful business. And we’re doing that right now.
“We started our password sharing initiative in June. That kicks in, in earnest in September. By the way, we’ve had no backlash at all to the notifications that have gone out and to the work that we’ve already been doing.”
Netflix enjoyed success with its alternatives to password sharing, by giving account holders the opportunity toadd extra membersfrom outside their household for a fee.
Disney plans to follow a similar strategy, but is yet to reveal how much extra users will be asked to pay if they want to keep sharing accounts with people they don’t live with.
As for those price increases, both the ad-free and ad-supported plans are going up by $1-2 a month in October. That’d put the price of Disney+ up to $15.99 a month for Premium users in the United States, more than doubling the launch price.
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Chris Smith is a freelance technology journalist for a host of UK tech publications, including Trusted Reviews. He’s based in South Florida, USA. …
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Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.
Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
