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B&O opens flagship store in London
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Bang & Olufsen, aka B&O, has opened a new multi-floor flagship store in the middle of London.
Danish high-end consumer tech company B&O opened its new store on London’s prestigious New Bond Street on December 14. It’s spread across 4,000 square feet and three floors of prime London real estate for whatB&Ois calling “an immersive and tailored shopping experience”.
The ground floor is dedicated to letting customers get hands-on with the company’sluxurious gear.
Meanwhile, the lower ground floor (which sounds an awful lot like a basement to us) has been made into “a sensorium for the ultimate sound experience”. Customers will be able to pop down here, via plush pink carpeting and reflective metallic walls, to enjoy sound demonstrations in a more secluded setting.
Heading up to the first floor will bring you to Bang & Olufsen’s apartment-like bespoke solutions department. This is where architects, interior designers, and ambitious individual customers can come to consult on personalised products that are crafted in the company’s specialist factory in Struer, Denmark.
B&O is also planning a programme of cultural events for the first floor, including live music, podcasts, streamed panel discussions, and art exhibitions.
If that all doesn’t sound fancy enough, Bang & Olufsen has revealed that it intends to integrate elements of local art into the store, while it’s already commissioned a piece of furniture from celebrated London artist James Shaw for the entrance area.
Echo Dot for just £24.99
Not only is the latest Echo Dot massively reduced, but it’ll also arrive in time for Christmas, making this a solid buy all-round.
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Jon is a seasoned freelance writer who started covering games and apps in 2007 before expanding into smartphones and consumer tech, dabbling in lifestyle and media coverage along the way. Besides bein…
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Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.
Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
