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Are app makers cold on the Apple Vision Pro headset?
In This Article
Apple is struggling to attract third-party developers to attend events to test their apps on theVision Pro, according to a new report.
Bloomberg’s Mark Gurman reports the Vision Pro developer labs “have been under-filled” to date. Partially because the American sessions are only taking place in Silicon Valley.
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That makes it more difficult for developers stationed on the east coast of the country to get their ducks in a row ahead of the Vision Pro’s release early next year.
In today’stweetGurman wrote: “Hearing so far that the Vision Pro developer labs (to test apps on actual hardware) have been under-filled with small amounts of developers. Some developers emphasising that the company isn’t offering any east coast sessions, with Cupertino the only option for the entire US.”
While it might be the logistics preventing US developers filling these sessions, it’s also worth considering whether the interest is at a high level at this stage.
Developers know there’ll be limited returns on their investment in making apps for the Vision Pro, considering the$3,499 asking priceand unknown launch schedule outside of the United States.
Apple itself is not expecting a juggernaut of sales out of the gate and it’s likely to be a number of years before the company is selling more affordable products from the range to large numbers of consumers.
While Apple reportedly has hopes Vision Pro can trump theiPhoneas its flagship product in the years to come, there have been rumours not everyone in the company is on the same page regarding its potential.
It may make sense for some app developers to adopt a wait and see approach before committing huge resources to developing and tweaking apps for thevisionOSecosystem.
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Chris Smith is a freelance technology journalist for a host of UK tech publications, including Trusted Reviews. He’s based in South Florida, USA. …
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Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.
Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.