Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission.Learn more.
Apple Vision Pro buyers’ beware – 2025 model rumoured to cost half
In This Article
If you’re mulling splashing out the big bucks forApple’s Vision Pro mixed reality headset, here’s a little food for thought – there may be an option that halves the asking price just a year later.
With the $3,499 Vision Pro arriving in the United States in early 2024, Apple enthusiasts will be popping the pennies in the piggy bank in the hope of snagging a first-generation model.
Get the Whoop Strap 4.0 and a year-long subscription for just £189
Get the athlete-level Whoop Strap 4.0 with a whole year of the Whoop subscription service for just £189, down from its regular RRP of £229.99.
However, a new supply chain report brings more credence to a recentBloomberg piececlaiming the second generation model could cost around half as much.
Digitimes hasn’t always been the most reliable source of information – so bear that in mind if you’re basing a potential purchase decision on this – but its supply chain connections believe Apple is trying to reduce the bill of materials cost by around 50% for the next-gen model.
“It is understood that the bill of materials (BOM) cost for the affordable version is half that of the first-generation Vision Pro,” thereport says.
Should that be true, a second generation headset might cost somewhere between $1,500 and $2,500 – to use Bloomberg’s estimate.
Much will likely depend on how much Apple is looking to improve its profit margins on the second generation model. First-gen product margins are notoriously slim, so it’s no guarantee that the majority of any savings in the manufacturing of the sequel would be passed on to the consumers.
However, Apple also knows that at three-and-a-half grand, there is zero chance that Vision Pro will be able to foist itself onto mainstream eyeballs.
Last month’s Bloomberg report suggested Apple may cut the cost by dropping one of the key features. The EyeSight tool, which will alert users to the presence of others and make space for them in the reality, might fall by the wayside.
That would be a shame, as it’s one of the few features that give Vision Pro a sense the wearer isn’t completely shutting off from the outside world. However, as9to5Macpoints out, this isn’t necessarily a feature that benefits the user, only those around them.
You might like…
Chris Smith is a freelance technology journalist for a host of UK tech publications, including Trusted Reviews. He’s based in South Florida, USA. …
Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.
Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
Why trust our journalism?
Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.
Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
