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Apple reportedly ploughing millions into AI each day
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Public attention may be firmly on the next bigApple hardware showcase, but the company itself is said to be ploughing millions of dollars a day into training up AI.
According to a fresh report fromThe Information(viaThe Verge), Apple has cranked up its investment into AI to millions of dollars a day, which it is investing into several distinct AI teams.
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Apple hired a new AI head, John Giannandrea, in 2018, who promptly set up a team to develop conversational AI several years before ChatGPT came to the public’s attention. Apparently, Apple wants to enable its users to automate complex multi-point tasks with simple voice commands. The example given is the ability to tell Siri to create a GIF using the last five photos they’ve taken, and then send it to a friend.
Elsewhere at Apple HQ, the company has reportedly established a Visual Intelligence group for image generation, as well as one that’s focused on “multimodal AI, which can recognise and produce images or video as well as text.”
And yes, Apple is indeed working on its own chatbots, with applications that would include dealing with customers who use AppleCare. With recent reports claiming that the company was looking todramatically reduceits online support methods, you could be talking to an AI for most of your AI queries before too long.
It’s claimed that Apple’s biggest and best large language model right now is called Ajax GPT, and currently outperforms OpenAI’s initial GPT-3.5 having been trained on “more than 200 billion parameters”.
Don’t expect any announcements to this effect at next week’siPhone 15launch event, as Apple’s powerful AI is said to be for internal use only at this point.
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Jon is a seasoned freelance writer who started covering games and apps in 2007 before expanding into smartphones and consumer tech, dabbling in lifestyle and media coverage along the way. Besides bein…
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Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.
Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
