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Apple Reality Pro headset could be last hope for VR
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The hotly anticipated Apple Reality Pro AR/VR headset could be the last big chance for VR to take off, according to one prominent analyst.
Ming Chi-Kuo, the king of Apple tips, has issued a newblog postoutlining his view on the forthcoming Apple Reality Pro launch, which should take place atWWDC 2023on June 5. It’s fair to say that it’s not massively positive.
As a facts and figures guy, Kuo takes the angle of looking at shipments of other recent AR/VR headset releases. They haven’t been good, to say the least.
Sony has cut its production plans for thePlayStation VR 2by around 20%, despite almost universal praise for the system and the ongoing popularity of the base PS5 console. We gave the system 4 out of 5 in our review, praising its stunning 4K OLED screen, vastly improved Sense controllers, and streamlined set-up.
Meta’s Quest Pro, meanwhile, has only shipped around 300,000 to the Quest 2’s 20 million.
If you’re thinking this is maybe an issue with depressed Western markets, Kuo points out that Pico – China’s biggest AR/VR headset brand – sold 40% fewer devices last year than it expected.
The conclusion, if it needed to be spelled out, is that there is no evidence that AR/VR is set to be the next big thing. There simply isn’t much demand for it.
As such, Apple’s belated entry to the AR/VR headset market is less a case of the company jumping on the bandwagon, and more a case of the last great hope for augmented and virtual reality as a mainstream proposition. No pressure, Apple.
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Jon is a seasoned freelance writer who started covering games and apps in 2007 before expanding into smartphones and consumer tech, dabbling in lifestyle and media coverage along the way. Besides bein…
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Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.
Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
