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Apple ditched leather Apple Watch 9 bands but Hermès didn’t
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Apple may have ditched leather altogether for itsApple Watch 9bands, but the company’s main leather band partner Hermès certainly hasn’t.
At Apple’s September 12 launch event, it led with the news of a fresh green push that would immediately do away with the use of leather in its iPhone cases and – perhaps more consequentially given the status as a ubiquitous fashion product – Apple Watch bands.
Apple’s number one partner when it comes to supplying said leather Apple Watch bands has always been Hermès, so we know the company would have gotten the memo. However, it seems the French fashion label is pursuing its own distinct path when it comes to Apple’s no-leather policy.
in fact there are two brand new Hermès leather Apple band designs…a skinny single tour attelageand a standard single tour with steel Hermès emblems and stitching down the middlehttps://t.co/mFguM7sTZxpic.twitter.com/PnykNuYK3Z
As noted by Twitter user Parker Ortolani, Hermès continues to sell leather Apple Watch bands on itswebsite. More awkwardly, it has just launched two brand new leather strap options for the Apple Watch Series 9. Indeed, it’s selling the Apple Watch Series 9 itself in these leather strap configurations.
It seems Apple’s much-heralded commitment to “reduce impact on the planet” by “ending the use of leather across all of its product lines” is only good within the confines of its own website and stores.
Value clash aside, Apple has announced a new FineWoven material for its future cases and Apple Watch straps, which looks to replicate the premium look and feel of leather without the need to skin a bunch of cows.
Alongside the Apple Watch 9, which comes with a much faster S9 chip and a brighter screen, the company also unveiled the Apple Watch Ultra 2 with the same S9 SiP and an even brighter screen.
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Jon is a seasoned freelance writer who started covering games and apps in 2007 before expanding into smartphones and consumer tech, dabbling in lifestyle and media coverage along the way. Besides bein…
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Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.
Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
