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Apple could ditch leather for Apple Watch straps as well as iPhone cases
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Apple could be set to ditch its leather strap provision for the Apple Watch range.
Last week wereported on the claimsthat Apple was planning to do away with leather cases with the forthcomingiPhone 15line. Now it’s being claimed that it will extend this leather cull to the Apple Watch and its fancy range of cowhide straps.
Bloomberg’sMark Gurman– ever a reliable source of Apple-based tips – has tweeted that Apple has been offering its expensive Hermes Apple Watch straps to employees at a discounts of up to 90%.
Update on that assumption: I’m told that Apple last month started offering employees its Hermes leather accessories (and leather link bands) at up to 90% off. Clearly some inventory clearing going on. The internal deal continues but everything is out of stock.https://t.co/fBrLlTY9kC
Such a move smacks of inventory clearing, and indeed, Gurman claims that stock for these leather accessories is now running low.
Last week saw leaked images and details emerge concerning a new synthetic leather material that Apple was working on. Apparently, Apple will debut this ‘FineWoven’ material in the forthcoming iPhone 15 case line-up.
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All very laudable from an animal welfare point of view, of course. As we noted in our previous piece, however, it remains to be seen if this new woven material is more sustainable in a wider sense. Apple still offers silicone cases and clear plastic cases, of course, which are completely non-biodegradable and harder to recycle.
Apple has been one of the front runners in the push towards more responsible manufacturing and packaging, so we wouldn’t be surprised if a move away from leather is just the beginning of a wider accessory overhaul.
All will presumably be revealed on September 12, when Apple is scheduled to hold an event to launch both the iPhone 15 and the Apple Watch 9 lines – presumably absent any hint of leather.
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Jon is a seasoned freelance writer who started covering games and apps in 2007 before expanding into smartphones and consumer tech, dabbling in lifestyle and media coverage along the way. Besides bein…
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Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.
Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
