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Apple Car project is reportedly out of gas
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Apple has cancelled its rumoured long-running plans to build a car, according to a new update from a reliable Apple reporter.
Bloomberg’s Mark GurmanreckonsApple CEO Tim Cook dropped the news to the team of some 2,000 Project Titan staffers still working on the project on Tuesday.
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We haven’t heard much about the viability of the project in the last 12 months or so, although Apple had never acknowledged publicly it was working on a car in the first place. There were enough eyewitness reports of peopleseeing it out and about on test drivesto put that any doubts to bed.
Many of the staff who, according to the report, had remained on the project, will now be shifted to focus on Apple’s efforts to create a generative AI model to rival the likes of OpenAI andGoogle’s Gemini.
Tim Cook has previously stated that Apple will have more to say about its plans in the space before the year is out – and it may be as soon as WWDC in June.
“We’re excited to share the details of our ongoing work in that space later this year,” Cook saidduring an earnings call earlier this month.
The writing appeared to be on the wall for Apple Car when Apple began announcing a host of automotive initiatives that might have otherewise been reserved for its own car. The ability touse an iPhone as a car key, for example, and therecent plans to expand a CarPlay platformacross an entire dashboard of the car.
Still, as Gurman put it, shutting down the Apple Car initiative would still represent Apple “abandoning one of the most ambitious projects in the history of the company.”
In the last couple of years it was reported Apple had relented on original plans to build the car without pedals or a steering wheel and making it fully self-driving.
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Chris Smith is a freelance technology journalist for a host of UK tech publications, including Trusted Reviews. He’s based in South Florida, USA. …
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Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.
Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
