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Amazon’s AI revamp for Alexa might cost a tenner a month
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For months we’ve been hearing arevamped version of Amazon Alexacould carry a subscription fee and one report claims to have insight into how much the service may command.
Described rather unkindly as a “decade-old money-losing” service in its current form, Amazon is said to be considering a so-called “Remarkable” upgrade using generative AI.
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However the new tier will not be free, according to multiple reports. NowReuterssources say Amazon has considered charging $5 or $10 for a “more intelligent and capable Alexa” promised by CEO Andy Jassy.
This would give subscribers the ability to ask Alexa to accomplish more from a single prompt. For example, it could ask the assistant to write an email, send said email, and order an Uber eats delivery, according to the sources referenced in the report.
Amazon provided a statement to Reuters saying: “We have already integrated generative Al into different components of Alexa, and are working hard on implementation at scale-in the over half a billion ambient, Alexa-enabled devices already in homes around the world-to enable even more proactive, personal, and trusted assistance for our customers.”
The report alleges there’ll be no tie in with Amazon Prime membership that would give users access to the revamped AI Alexa, meaning there’d be no freebies for Prime members.
The report comes at a pivotal time withApple integrating OpenAI’s ChatGPT within Siri, amid its own flailing efforts to revamp the Siri personal assistant to befit the generative AI age.
Reuters report doesn’t mention a release date for Amazon’s so-called “desperate attempt” to revitalise the former market leader as that too is still up for discussion, the sources say.
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Chris Smith is a freelance technology journalist for a host of UK tech publications, including Trusted Reviews. He’s based in South Florida, USA. …
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Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.
Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
