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Amazon will start showing Prime Video users ads next month
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Amazon has announced a specific date that it will start showing Prime Video users ads.
Back in September, Amazonannouncedthe unwelcome news that it would beadding adsto its Prime Video streaming service some time early next year. Now the online giant has confirmed a specific date for the implementation: January 29, 2024.
Amazon has been emailing Prime subscribers to notifying them of the coming changes. By implementing ads into the service, says Amazon, “This will allow us to continue investing in compelling content and keep increasing that investment over a long period of time”.
The company claims that it will be aiming to have “meaningfully fewer” ads than rival streamers and regular commercial TV services.
There is a way to stick with the current ad-free status quo, and you can probably guess what it entails. Pay the online behemoth more money on top of your Prime subscription, and they’ll see fit to not show you a bunch of advertisements.
That extra fee will cost £2.99 here in the UK and $3.99 over in the US. Live sports coverage will continue to include ads even after that extra fee, however.
Amazon’s is far from the first streaming service to hike their prices in recent times, of course. Netflix has done it awhole bunchof times, while Disney Plusannounceda massive price bump for premium 4K users back in August under the cover of a new ‘cheaper’ ad-supported tier.
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Jon is a seasoned freelance writer who started covering games and apps in 2007 before expanding into smartphones and consumer tech, dabbling in lifestyle and media coverage along the way. Besides bein…
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Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.
Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
