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Amazon is using Prime Video viewing to recommend Audible books
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Amazon is testing usingPrime Videoviewing data to recommend audiobooks via the Audible platform it also owns.
TechCrunchreportsseeing a new tab within Audible’s recommendations that is “based on what you watched recently on Prime Video.”
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The feature could be useful, for example, to unearth audio versions of classic science fiction novels for people who’ve been enjoying the Dune movies via Prime Video.
The new synergy goes to show that if you use one Amazon service, your data is probably informing every single one of them, whether you’re an active user of the other platform or not.
Audible says the feature is acting on user behaviour whereby people are actively seeking out the book versions of TV shows and movies they’ve seen, which have been adapted from the original text.
For example, theTechCrunch reportpoints out, the for two weeks after the original series Reacher arrived on Prime Video, the listening minutes for the author grew by 80% on average.
“There is a natural synergy between TV, movies, and books, and we see that clearly in how our customers engage with content on Audible,” said Audible’s chief product and analytics officer Andy Tsao.
“We are constantly innovating to deliver on what our customers want and we’re excited about the potential of this feature to help our listeners dive deeper into the stories and worlds they love in other mediums, and to discover new ones as well.”
Of course, the new drive to increase engagement on Audible via other Amazon properties could also be linked to having far greater competition in the audiobooks realm. Spotify, for instance, isoffering Premium subscribers 15 hours of audiobook listeningper month as part of their subscription.
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Chris Smith is a freelance technology journalist for a host of UK tech publications, including Trusted Reviews. He’s based in South Florida, USA. …
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Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.
Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
