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Amazon announces new Kindle range before changing its mind

In This Article

In This Article

On a day that’s proving something of a calamity for Amazon’s marketing team, the retailer has announced its new Kindle range, before swiftly rolling back and pulling the announcement.

Following hotly on the heels of atrusted UK high street retailerspilling the beans on the new Amazon Kindle 12th Gen, Amazon itself has now jumped the gun with its own announcement of the new Kindle range.

As The Vergereports, Amazon effectively announced a new four-strong Kindle e-reader range this morning, offering a Spanish-language announcement and US pricing over on its newsroom. However, a few hours later, that link was redirected, indicating that someone at Amazon had pulled the trigger a little early.

The internet, of course, never forgets, and the original piece is right there in the archives. Most interesting of all is Amazon’s first ever colour e-reader, the Kindle Colorsoft Signature Edition. This is “designed to offer a rich and paper-like colour”, and it also features a waterproof design and eight-week battery life.

The Kindle Colorsoft Signature Edition will cost $279.99, and will be available from October 30.

Amazon is a little behind on this, what with the likes ofKoboandOnyxhaving already contributed a range of colour e-reader options. We’ll be interested to see if it can offering anything new and better.

Amazon also kind-of-announced a new Kindle Scribe for note taking, with a snazzy new white-edged finish and a more paper-like writing experience thanks to the new Premium Pencil with its soft-tip eraser. Talking of writing, a new Active Canvas feature will rearrange your notes around the text, even if you write directly on top of it. AI book summaries are also included. It’ll go on sale from December 4th at $399.99.

There’s also a new speedier and thinner Kindle Paperwhite with a larger 7-inch display. The Paperwhite is available from today for $159.99, or $199.99 if you want the Signature Edition with its 32GB of storage, wireless charging, and auto-adjusting front light.

Then there’s the new brighter stock Kindle we reported on earlier, which will cost $109.99 when it goes on sale at some point today.

We’ll doubtless be back a little later with the actual announcement and a few more details.

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Jon is a seasoned freelance writer who started covering games and apps in 2007 before expanding into smartphones and consumer tech, dabbling in lifestyle and media coverage along the way. Besides bein…

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Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.