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All the rumoured products Apple didn’t announce at WWDC 2023
In This Article
It’s the day after the night before and we still haven’t quite digested theApple Vision Probombshell dropped on stage atWWDClast night. Though, it wasn’t a huge surprise, with it being heavily rumoured beforehand. Plenty else was rumoured and didn’t actually launch. Here’s what didn’t show up.
WWDC 2023 was a long one, with Apple whizzing through numerous hardware launches and countless software updates before landing at itsone more thing, the Apple Vision Pro. The rest of the reveals included a new M2 Ultra-poweredMac Pro, a refresh for theMac Studio, a new15-inch MacBook Air,WatchOS 10,iOS 17andMacOS Sonoma.
That’s everything that did launch, and it’s quite the list, but not everything that appeared that was rumoured to come at WWDC 2023. Let’s dive in.
The next-generation M3 chip
As we got closer to Apple’s WWDC event, the chance of the 3nmM3chip debuting at the event seemed razor-thin. Per Mark Gurman ofBloomberg, you should now expect to see M3-powered Macs arriving by the end of the year, if not early next year.
An M2 Extreme for the Mac Pro
Another Apple Silicon-related release that was missing was an M2 Extreme chip for the Mac Pro. When the original Mac Studio launched, it came with the M1 Ultra and that chip fused together two M1 Max chips. With the Mac Pro inbound, signs pointed towards another step up. TheM2 Ultradebuted, to be placed in a refreshed Mac Studio and the Mac Pro.
But, there was no sign of a new M2 Extreme, formed by a combination of two M2 Ultra chips. This wasn’t a huge surprise as this rumour was quashed byGurmanback in December, with Apple reigning in its plans for an Extreme chip.
The Apple metaverse
This one wasn’t necessarily rumoured ahead of the show but, with the Apple Vision Pro being the big announcement, it felt notable that Tim Cook and co were keen to avoid much of the lingo used by rival mixed reality headset makers, like Meta. Not once was the word “metaverse” ushered, and such a vibe was completely avoided. Apple truly put a focus on apps with itsVisionOSlaunch, rather than suggesting you’ll be completely engulfed in a virtual world.
512GB Apple Mac Mini with M2 chip
Amazon is offering more than £70 off the uber-compact, uber-powerful 2023 Mac Mini with a very reasonable 512GB storage.
A new iMac
There were rumours of two different flavours of iMac that could launch at WWDC 2023. The most logical seemed like a simple refresh to the currentiMac (2021), adding an M2 chip and a larger display option would’ve been nice too. The other could’ve come alongside the Apple M3 launch, as a bigger step forward. But, that chip didn’t come so neither did a next-geniMac. Expect to see this debut before the end of 2023, or early in 2024 as well.
13-inch MacBook Air refresh
One of the more confusing rumours was a refresh of the 13-inch MacBook Air alongside the new 15-inch model. This was a murky one as it’s unclear how the 13-inch version could be refreshed at this point, with it already sporting an M2 chip. However, a justification came courtesy of Apple analystMing-Chi Kuo, who posited that a refreshed MacBook Air could feature both an M2andan M2 Pro option. But that hasn’t come to pass.
This was likely another rumour that gained traction from the chance we saw a new M3 chip debut but, again, that didn’t come. Instead, we just got a larger MacBook Air that changes little compared to its smaller version.
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Adam is the Computing Editor of Trusted Reviews. He joined as a staff writer in 2019 after graduating from Newcastle University with an MA in Multimedia Journalism. After spending two years at WIRED,…
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Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.
Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
